Europe is facing an economic global crisis that is striking hard especially young people.
Youth unemployment is everywhere rising up and governments seem not to underrate the problem, but however those governments seem to consider primary the problem of older unemplyments with families on their back.
Politics and practices to defeat youth unemployment are weak and faint, with small amounts of money to invest.
Europe is leaving young workers alone with the help of their families and only few institutions approach with courage this dramatic trend.
That’s way the cultural association Jump In, with the support of Region of Puglia and its promotion agency, PUGLIA PROMOZIONE, organized the international cultural exchange “BE ENTRAPREUNERS – THINK THE UNTHINKABLE”, nine days, from the 1st to the 9th November, of debates, seminaries and meetings about new opportunities for young workers here in Puglia and everywhere in Europe.
This cultural exchange had three different fields of discussion: the creative thinking and its use for entrapreunership, the local culture in Puglia and the oppotunities of new business model based on culture and sustainability.
The best feature we’ve noticed in this debates was the international aim: guests were from Estonia, Romania, Portugal, Poland, Greece, Turkey and obvoiusly Italy. Seminaries, debates and meeting were all ran in english, using non-formal education methods and involving local institutions, local workers and common citizens.
Nociglia and other small and beautiful bordering town in the peaceful countryside in Puglia hosted this exchange. Guests had a very good impression of this little know features about Puglia. They had been really impressed by the variety and the architecture’s riches in every little town, with their little historic centre and old avenues.
Coming to conclusions and evaluations, as international guests as local youngsters, workers and citizens agreed on the unique and massive possibilities about new development’s models in Puglia, especially in the field of tourism. Puglia has an incredible mixture of natural, cultural, historical, artistic riches, so this land could be an extraordinary experiment of something absolutely new that we dare to name “total tourism”, a new functional formula to attract tourists in Puglia in every season of the year and not only in the summer like is happening today.
To make this new model come true, there has to be a common commitment to this prospective and a deeper trust in young workers by the institutions. For example local workers, entrapreuners and tour operators should be at the same times competitors in the offer, but partners in the marketing or in the international part of their marketing strategies.
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